“Here’s a quick story about the development of the SBCC jersey design and a book review all rolled into one!” – Singapore Baroudeurs, Glenn Jeffries.
London to Singapore
The ‘Desk’ Test
With that it didn’t take too long to start designing the Singapore Baroudeurs Cycling Club (SBCC) kit. Of course we wanted it to carry the familiar logos and fonts of the London Barouduers so when we do ride together we are all identifiably from the same CC, but we wanted it to be relevant to Singapore and the history of the club. The first ideas were rough sketchy designs to get a feel for what we all visually preferred. A design would lie around on the desk for a week or two to test the ‘longevity’ factor. I always do this. Design something and keep taking a look at the design every time you pass it. After a week or so, you’ll either love it or will have grown tired of looking at it! I grew tired of looking at the first two or 3 designs.
The Jersey Project
Time Travel with the Pro-Peloton